About
#ProtectUrLife

Our mission is to provide you with the tools to assess your heart and bones and make informed decisions to keep these healthy. The final goal: to transform healthcare in your city now and in the future.

The Project

+ #ProtectUrLife – responding to public health

Cardiovascular disease remains the most common cause of death in Europe, accounting for 45% of all deaths.1,2 This translates to more than 4 million people dying from cardiovascular disease in Europe every year, including 3.3 million deaths occurring after the age of 65.1 Cardiovascular disease also has a considerable economic impact, with an estimated cost to the EU of over €210 billion per year.2

Additionally, it is estimated that approximately one in three women aged over 70 years will break a bone due to osteoporosis in their remaining lifetime.3 Hip fractures, in particular, may have a long-term impact on patients’ lives. One year after a hip fracture, up to 80% of sufferers are unable to carry out at least one independent activity, and up to 20% may die.4-5 Incident and previous fractures are estimated to cost the European economy €37 billion per year.6

The #ProtectUrLife program has united a European consortium composed of experts, start-ups, professional societies, patient associations, healthcare professionals, hospitals, and cities to engage, inform, and sustainably empower populations, citizens, and healthcare professionals by offering the opportunity to evaluate and measure their lifestyle, using simple, accessible digital tools.

It is designed to empower you to act. Join us for this unique opportunity and help make the difference.

+ When, Where, How?

Organized in partnership with the authorities of each city, the #ProtectUrLife awareness and screening events around cardiovascular and bone health will primarily take place between Friday 19 and Sunday 21 October 2018.

The events will take place at the following locations and dates:

  • Mercat de Collblanc, Barcelona, Spain – 19 and 20 October
  • Place de la Monnaie, Brussels, Belgium – 19 and 20 October
  • Pasing Arcaden, Munich, Germany – 19 and 20 October
  • Jardin Albert 1er, Place Masséna, Nice, France – 20 and 21 October
  • Careum Auditorium, Zurich, Switzerland – 20 and 21 October
  • CosmoSenior Exhibition Center, Rimini, Italy – 30 November to 02 December

At each location you will benefit from basic screening tests to assess the health of your heart and bones, with each assessment taking only 20 minutes or less. You will also have the chance to evaluate your results on the day with the help of healthcare professionals, and access a variety of materials around healthy living.

Self-discovery journey

The #ProtectUrLife events are free, quick, and open to all adults. Take the first steps in protecting the future health of your heart and bones…

+ STEP 1

Join us in your city and use key technologies to evaluate the health of your heart and bones.

+ STEP 2

Receive personalized advice from dedicated medical staff to help you live a heathier life and share your experience with others!

+ STEP 3

Make a difference. Your anonymized test data will help research move forward, advance education and awareness, and inspire innovation.

+ An innovative, unique and collaborative concept

Alongside using key technologies, #ProtectUrLife are collaborating with policy-makers, cities, patient associations, and healthcare professionals to bring new solutions to address the behaviors and risk factors influencing both cardiovascular and bone health.

Your efforts and involvement will be matched with support from a European consortium. The aim to transform the general health in your city now and for future generations. It’s as simple as that.

1. Townsend N, et al. Eur Heart J. 2016;37:3232–45.
2. European Health Network. European Cardiovascular Disease Statistics 2017. Available from: http://www.ehnheart.org/cvd-statistics/cvd-statistics-2017.html. Accessed September 2018.
3. Kanis JA, et al. Osteoporos Int. 2000;11:669–74.
4. Cooper C. Am J Med. 1997;103:12S–17S.
5. Mundi S, et al. Acta Orthop. 2014;85:54–9.
6. Svedbom A, et al. Arch Osteoporos. 2013;8:137.